QINGDAO, CHINA — Qingdao Feima International Trading Co., Ltd., owner of the animal nutrition brand Richpaws, has been actively supporting small-scale poultry farmers across Africa to upgrade local poultry farming, enhance production efficiency and create sustainable income streams for rural families.

Many rural African smallholders used to run backyard poultry raising with limited technical guidance, unstable feed quality and high flock mortality, making it hard to turn farming into a reliable source of income. To address these pain points, Feima provides tailor-made feed additives, scientific feeding plans and on-site technical training through the Richpaws product line, helping local farmers standardize breeding management, improve chicken health and raise egg and meat output steadily.

Beyond supplying premium animal nutrition products, the company helps local partners build stable supply chains, optimize farm cost control and connect farmers with broader sales channels. This comprehensive support transforms traditional subsistence poultry raising into viable commercial farming, lifting more rural households out of poverty and promoting local food security and agricultural development.

“We regard Africa as a key long-term market and believe sustainable agriculture can bring real prosperity to local communities,” said a representative from Qingdao Feima International Trading Co., Ltd. “By combining our Richpaws nutrition solutions with practical farming guidance, we help African farmers run more profitable poultry businesses. We will keep deepening local cooperation, sharing mature livestock nutrition experience and supporting the growth of Africa’s modern poultry sector.”

The company will continue expanding cooperation in Uganda and other East African markets, rolling out more customized farming solutions, strengthening technical exchanges and jointly building a win-win agricultural partnership between China and Africa.